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Sun & Snow ::  :: Outlook
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The New Zealand and Australian sun can be extremely harsh, and the team at Outlook Australia were well aware of its damaging effects, particularly on young sensitive skin.
Daily walks in the pram could be uncomfortably hot for babies in the full glare of the sun - particularly as most modern prams don’t have the reversible handles of old. Pinning a nappy or towel to the pram hood showed real ingenuity, but didn't make the experience very interesting for the babies.
There just didn't seem to be any specific shade products for prams on the market. It was this first eye-opening conversation that led to the formation of Baby Shade Ltd in 1997. The objective was to provide a solution to the sun's glare while helping to shield babies from potentially harmful UV rays.
From small beginnings the brand has grown through dedication to quality and innovation. All Outlook shade products endorsed by the Skin and Cancer Foundation Australia.
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